Our Team
We’re backed by an incredible collective of marketing thought-leaders, creators and specialists — ready to support you at every stage, and connecting you with the right people, at the right time, to move your brand forward. Everything we create is designed to cut through, connect and convert.
Strategic by nature and boutique by design, we bring big-agency thinking with a hands-on, highly considered approach. No templates. No noise. Just smart ideas, standout creative and marketing that performs.
Allie Veall
Founder + Client & Strategy Lead
With over a decade of experience in the digital marketing industry, Allie has worked alongside a diverse mix of brands across commercial, product and service-based sectors.
Her expertise lies in building digital strategies that don’t just look good — they deliver real results. With a sharp eye for storytelling, a deep understanding of the ever-evolving social landscape and a genuine passion for helping brands grow with purpose, Allie leads with both creativity and strategy front of mind.
She’s driven by clarity, connection and creating content that converts, while building strong, collaborative partnerships that support long-term growth.
Kate Collingwood
Creative Team Lead + Photography
Kate brings a powerful blend of creative instinct and visual storytelling to her role.
With more than 20 years behind the lens, Kate has a refined ability to capture brands, products, fashion and events in a way that feels elevated, editorial and commercially impactful. Her work goes beyond simply creating beautiful imagery — each shoot is approached with a clear understanding of how visuals support brand positioning, storytelling and digital performance.
Kate leads the creative direction of out clients visual content, ensuring every detail aligns seamlessly with the broader brand narrative and marketing strategy. Her calm, considered approach and exceptional eye for detail help bring campaigns, collections, brand activations and events to life with authenticity and polish.
Alongside our core team, ISPY Collective is supported by an incredible network of trusted specialists who collaborate with us on a project and campaign basis.
This extended collective means our clients benefit from a flexible, best-in-class team model, ensuring every project is thoughtfully resourced, strategically led and executed to the highest standard.